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Over the last few years, banner ads have gained immense popularity in all across the globe. Well, there was a time when these ads were the only way of advertising your service or products online. But then two things happened that just changed the entire scenario. Firstly, since all people were using it, websites became over saturated with all those colorful and flashing banners, which eventually started irritating the visitors. Secondly, with the advent of Pay Per Click advertisement banner ads suddenly started losing its importance. It is because, in earlier days PPC was quite a cheap and easy way to drive traffic, as at that time, Google was the only paid ad providing company. Later, Google PPC too added an option for banner ads, so again it came into the limelight. But gradually people stopped posting banners on websites as it was not attaining that much success like before. However, recently things have started going favor of traditional online banner ads on sites. As website owners have become smarter to preserve a particular space for putting banners on their sites so that it does not spoil the decency of the entire site.

Advantage of Marketing with Banner Ads

  • The fact is that the online marketing with it can be a very powerful marketing strategy that can help you to accelerate your business promotion to its next level.
  • It is because here you can get tons of traffic straight to your promotional page or sales page once anyone clicks on your banners.
  • Further, you can also target particular websites for placing your banner, mainly popular sites that get millions of traffic per month.
  • Apart from that, any website, which is showing Google ads can accept these ads.
  • You can even target the site of your competitors as they can be a good match for your prospects.
  • Thus, marketing with this is indeed a good way to fetch tons of free traffic and targeted visitors to your site.

Tips and Tactics for Getting Success from Banner Ads

To get the most out of your banners, you need to implement certain tactics, which will help you get desired returns from your ads.

  • First focus on which sites you need to place your ads. That is, you need to choose those sites for placing your banner, that gets tons of quality monthly traffic and have good quality content.
  • Next, you have to think in which portion you should put your banner on a page, which can get you maximum visibility and exposure.
  • You need to generate ideas or find software to create new banners that simply showcase your business properly before your target audiences.
  • Then, you need to implement proper and eye-catching marketing captions, and ad materials for your banners.
  • You have to decide how much you, should you pay for placing your banners on a site.
  • You need to focus on maximizing your click-through rates on your banner.
  • To get your desired results from your banner ads, you need to test your ad conversions. Whether if it’s fetching accurate results or not.
  • You can start to build brand awareness through your banner advertisement.
Omkar Nath Nandi

Worked with leading Brands such as Jadavpur University and Conducted Seminar at Indian Institute of Technology Kharagpur. With 5+ years of experience in digital marketing, seo, smo also the founder of Extensive Ideas. With over 600+ Clients and 100+ students across the world he is a name to rely. To check in detail follow Omkar here : https://www.linkedin.com/in/omkarnn

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