Conversion Rates are considered to be the most important factor in determining how much return you are getting out of your business. So, more the rate of conversion equals to more leads and returns you get for your business, and in the process you fetch better Returns of Investment (ROI) and profit. Since it is a common aim of every company or business to maximize ROI, thus it is important to boost up the rate of conversion for your business. Conversion Rates are the percentage of all those prospective customers who take any particular action that you want them to take. Following are some examples of specific conversion rates that a company may track.
- The percentage of web visitors who has filled out a form, and then call you or buy something from your site.
- The percentage of those callers who has issued proposals.
- The number of business proposals you convert.
Well, no matter how good your current rate of conversion may be, they can be always made better by implementing proper marketing tricks and techniques. As we all know that more your conversion rates more will be your profit maximization. Let’s just say, if you spend $1000 on advertising, you might bring 1000 potential customers to your site. So if your conversion rate is 5%, then you will be getting fifty new clients. Similarly, if your rate of conversion is 6%, you would be gaining 60 new customers. So, in that case, you get ten extra customers that simply boost your ROI and profits significantly without any additional advertisement costs.
How to Boost Your Conversion Rates:
There are several ways to boost your rate of conversion. Here, we are going to highlight some simple tricks and ways, which will surely improve your returns.
Social Proof – The most lucrative way of boosting your conversion rates for your site is through increasing social proof. That is better the promotion you do for your site in all leading social platforms, more the rate of conversion you start getting.
Proper Contact Information – If you clearly mention your contact details like contact name, address, phone numbers, live chat options, etc. on your website. This will typically boost it by giving visitors confidence in your brand.
A Catchy Headline –Before writing anything on your site, keep in mind one important thing that a well-written headline always grab the attention of your visitors. Thus, a catchy headline always woos the customer to read your stuff and ultimately they may become one of your customers.
Credibility – if you are doing a business, then you must have credibility. Otherwise, no one is going to stand beside you during your hard times. If you can successfully build trust and credibility with your customers, the income will start accelerating. Not only that, it will ultimately help you to build your own identity. A good image is everything in business.