Cost Effective Ad Expense with Better digital marketing ROI

Hey guys, are you looking forward to finding some cost-effective ways to reduce your advertising costs that will yield long term results? Then surely you have landed in the right place. Well, we all know that Christmas have started knocking our door, and so it’s high time for every marketers or business owners like you to kick off your advertising campaign. However, the raw fact is that the cost of advertising online is increasing by leaps and bounds which have become a major reason of concern for all marketers online. The increasing cost yielding fewer returns compare to the money spent on ads. Thus, here the worst sufferers are all the newbie, small scale marketers and business owners who face great difficulty in coping up with this ever increasing cost of advertising on Pay Per Click ad campaign. Therefore, to reduce these costs and to boost your returns from your ad expenditure, you need to implement certain marketing strategies and tips. So, here we are going to showcase a few of these tips and tricks, which will help you in reducing pressure on Ad expenses and can yield long-term results.

Useful Cost Effective Ways of Reducing Pressure on Ad Expense

Retargeting – Whenever you see a spike in the number of potential consumers who used to visit your website regularly, then Retargeting is the only way to boost up your sales and returns. In this regard, several types of research have revealed the fact that first-time conversion rates for a good E-commerce site rarely crossed two percent. So here, Retargeting helps you to reach to all those reluctant buyers, who decide not to complete their booking on their first visit. You spent your hard-earned marketing dollars for fetching traffic to your site, but now there is hardly any reason for you to waste your money with Retargeting. It can deliver much ROI to your business. Experts opine that by implementing Retargeting one can quickly boost their conversion level to ten times better.

Targeted Conversion Rate Optimization – While Retargeting is a good thing to do but never rely on this method alone as you must also work with first-time conversion rates for your website. You must agree that perusing 98% of visitors who left the site, without hiring or buying any of your service or products is indeed a great move to undertake, but here the question arises why not convert most of them in the first place? You always should identify the reasons of non-purchase by the visitors and take steps to close the loopholes. It is called conversion rate optimization. Thus, you need to analyze what makes your visitors leave your site without taking any action. And there can be various reasons like poor website content, Issues on site’s structure, etc.

Promotional Video Content-We all know that videos are the latest an ongoing marketing trend online, and thus a well-appealing and converting videos can always yield a better return to your business. So, if you can create this kind of highly converting business promotional videos, just put them on your website and start promoting them online on Google & YouTube and on the other video sharing platform.

Readers Friendly Quality Content – Google prefers quality. Always put reader-friendly content on your site rather than keyword rich content. Remember, “Content is king”, so no marketing campaign can witness the face of success without having valid and useful content to deliver.

 

Omkar Nath Nandi

Worked with leading Brands such as Jadavpur University and Conducted Seminar at Indian Institute of Technology Kharagpur. With 5+ years of experience in digital marketing, seo, smo also the founder of Extensive Ideas. With over 600+ Clients and 100+ students across the world he is a name to rely. To check in detail follow Omkar here : https://www.linkedin.com/in/omkarnn

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