Latest Google SEO Updates, Google Algorithm Updates, Latest Google Updates

Updated on  18/05/2014

We have discussed all Google Updates since 2012 and explained most of them, the latest launch is the “Project Owl” Here you can read in detail about it. Here is a brief about the project. 

  • Project Owl is the Update with which Google will try to save its reputation and possibly many legal problems as well. We get many wrong results in most of the keywords. Fake news rules the search engine like a tiger and biased views are marketed online through many sites get the natural highlight in, sensitive keywords. Through this update traffic or popularity will be given less importance and authority of the content and live users review held as a ground for optimisation. Google now have a task of filtering 130 Trillion pages in Millions of Keywords and understand which sites are spreading the wrong message so Google’s Core Algorithm can be trained to screen them out of the search engine automatically. Already lot’s of pages were pushed back, and active measures are on towards all fake and disturbing websites.
  • Other than this another significant change is that Google is shutting down Google Site Search. This product started in 2008 will close from April 1 to June 30, 2017. Its existing users can keep the product, but no more new joining will happen. Now the outcome will be replaced by Google Custom Search; this product will have ads running in all the custom search results inside other’s website. 

Groundhog Update

It was an interesting statement I ran across the first time I read through the newly granted patent:  [18]

Search result rankings can be adjusted based on a search query’s propensity to surface spam-related search results. The weighting of resource link counts in a ranking process can be reduced for search queries that have a high propensity for surfacing spam-related search results to reduce the skew on resource rankings caused by some resources having disproportionately large number of links compared to the number of selections of the links.

This new license will now define the amount of page rank flow you are getting from all your backlinks. It will check the relativeness of the content and accordingly it will pull out the ranking. 

  • accurate search result
  • score based backlink makes it more specific 
  • Google can even remove the links if they are working
  • Not only backlinks from other’s websites backlinking to others web from your website will play a more significant role
  • Now if you have a backlink, its value will be counted on the amount of traffic you are getting from them. So, less click on backlinks lesser the cost. Leading to the demotion of pages.
  • A large number of video backlinks will no more work.
  • Spammy sites will get less value from backlinks they are getting

For queries that tend to often produce higher amounts of spam, selection clicks may be given more value in this calculation of links compared to traffic sent by those links: [18]

For queries that have a high propensity for surfacing spam-related web pages, the system can put a higher weight on selection counts for the search results and a lower weight on resource link counts for the search results when ranking the search results. Thus, the system can be said to “trust” the click counts more than the resource link counts for search queries that have a propensity for surfacing spam-related web pages.

Japanese Content Quality Update

Kazushi Nagayama from the Google team involved in this release did say on Twitter that this release ONLY impacts the Google Japanese results, not anything else.

Article Created On 08/04/2017

It seems to be the time for shaking things up when it comes to Google search engine rankings. We have come to terms with the typically chaotic realities of the Search Marketing game and assume a comfortable position on the guidelines of our toes. On any provided day we have got our helmets strapped on tight and eagerly awaited curveballs that might come our way. Working towards many changing search parameters and latest updates.

As a result, we have observed new changes happening on a day-to-day basis. Even though there have been rumours spreading like wildfire, we received confirmation of modifications straight from the search engine providers from time to time through proper channel and their update centres.

Google announced a new signal of ranking within their search algorithm in the hope to provide genuine, quality sources of content far more quickly. Based on the nature of your website and your Search engine optimisation efforts thus far, these changes could be quite useful. More usually than not, they will have the opposite impact if you tinker along the bad lines of SEO.

With a hyped and dynamic digital world influencing the past to present we see a lot of changes taking place with Google as well. It’s getting more focused and competitive. Using the final goal to achieve the best search engine rankings and maintain them, you need to follow the latest Search engine optimisation updates. It is the initial move towards remaining conscious of the most recent Search engine optimisation trends.

The Search engine optimisation updates are directly proportional towards the search formula and updates that search engines like google receive. Since Bing is the pioneer within the search engine marketing, new alterations in Google’s search algorithms are essential to boost optimisation of the website. Site admins must have a unique understanding of all of the latest search formula & updates and related procedures, as only this could inform them of the most recent SEO changes necessary to optimise websites, ensuring better DA and rankings in SERPs.

Mostly, Bing focused on enhancing its web search administrations for internet surfers, by keeping tabs on alterations in google’s Search updates, marketers can increase the ranking of the sites. Google includes an extended reputation for a high number of search updates that channelize ranking mechanism of SERPs.

These updates are aimed to discourage copyright infringements and will target websites with a large variety of legal elimination notices. Google will make use of Digital Millennium Copyright Act “takedown” requests to determine the sites those repeatedly reported for such violations. When these piracy penalties released the very first website that came to people’s minds was YouTube, which is the target of several DMCA requests. Google has explained YouTube will not be penalised mostly on these updates:

“Requests for goods other than Google Search (e.g., requests directed at YouTube or Blogger) are not incorporated.”

Information is circulating that Google has been testing a transition away from their classic ten listing show. Rather than displaying ten outcomes per search query, in some cases, only seven are becoming proven. For example, consider a search for my company term “Extensive Ideas”.

Dr Peter Meyers at SEOmoz explains that although SERPS with significantly less than ten benefits, is not necessarily a new point, they have never been as regular. Historical frequency ranges between 1-4% whereas now, about 20% of the search engine results pages on Google are showing only seven listings.

Even though 20% might look high, in retrospect it is a tiny portion of SERPs. Meyers continues to describe the correlation between this “shrinkage” and the presence of “site links” inside listings. Primarily, seven packs will be displayed if the word utilised in your search query matches your domain and displays site links.

So, what does this mean for you and your website search engine ranking? The smaller the keyword, it brings with it reduce the ranking chance. Keywords and phrases must be analysed and adjusted accordingly to give your website the ideal possibility of classification during this turbulent time. Becoming conscious of these alterations is the first stage in overcoming them is vital.

To locate latest Google Search engine optimisation updates, marketers have to check latest updates from the following search algorithms with 10 Google Search engine optimisation Updates of 2017.

1.) Google Hummingbird Update [1] [2]

In 2013 Google introduced the Hummingbird update. It is Google’s new search formula that plays a substantial role in deciding the ranking of websites. It consists of 200 factors that may affect search engine results and website ranking. The greatest changes produced in Hummingbird were the capacity to possess a sharp eye on mobile marketing. It’s done due to the explosion of the smartphones and almost 60% Google search generations from mobile devices. The name ‘Hummingbird’ originates from its ability to be “precise and fast” for an expression or keyword instead of individual keywords. Hummingbird compares the entire phrase to decipher importance of the phrase. Google Hummingbird SEO updates provide improved search results.

Search engine optimisation new updates associated with Hummingbird

  • Use of meaning full technology to vast amounts of pages from over the web
  • Utilisation of Understanding Graph details to make sure better search engine results
  • Easy recognition of Keyword stuffing
  • Effectiveness of Lengthy-tail keywords

2.) Google Penguin Update [3] [4]

Google stated the penguin update in April 2012 to trap those sites which are spamming Google’s search engine results. This update principally targeted at decreasing search engine rankings of websites that violate Google’s Website owner Guidelines and employ black-hat Search engine optimisation strategies to artificially increase the ranking of the sites, by acquiring or buying links through some shady practices. The main reason behind this update was to penalise sites which use manipulative approaches for achieving higher rankings. According to Google’s estimates, Penguin influences roughly 3.1% of searches in British, and around 3% of queries in languages like German, Arabic and Chinese, as well as an even larger number of them in “highly spammed” language groups. Negative backlink building tactics to position well in SERPs and grow they’re traffics took down many sites. However, once Penguin introduced, it implied that content was vital and individuals with incredible content could be recognised, and people with little or spammy content could get punished.

Some confirmed Google Penguin Search engine optimisation updates are

  • Penguin 1-on April 24, 2012 (changing around 3.1% of queries)
  • Penguin 2-on May 26, 2012 (changing under .1%)
  • Penguin 3-on October 5, 2012 (changing around .3% of queries)
  • Penguin 4 (a.k.a. Penguin 2.) – on May 22, 2013 (it impacts 2.3% queries)
  • Penguin 5 (means Penguin 2.1)- on October 4, 2013 (impacting around 1% of queries)
  • Penguin 6(a.k.a. Penguin 3.-) on October 17, 2014 (impacting under 1% British queries). On December 1, 2014, Google confirmed the update was still being moving by helping cover their webmasters ongoing to report significant fluctuations.
  • Penguin 7(a.k.a. Penguin 4.)- on September 23, 2016

3.) Google Panda Update [5] [6]

In Feb 2011 Google released a new updated called Panda, very famous due to its name and effect. It’s called the active search filter implied to prevent sites with poor content from gaining rank in search result. Panda is updated once in a while. But if you are ready to correct the site and do away with all your negative part related with the site then you can recover from Panda hit. One of our own sites also got affected and we successfully recovered it as well. Through its different upgrades, Panda can catch websites that got away before. Google Panda was very efficient in affecting the ranking of entire sites or perhaps a particular section instead of individual pages on the site.

Some important Search engine optimisation updates based on Google Panda Update are

  • No Multiple Pages with similar Keyword
  • Eliminate Auto-generated Content and Roundup/Comparison Kind of Pages
  • No Pages with 1-2 Sentences of Text Only
  • No Crawled Content
  • Panda Likes New Content
  • Be Cautious with Affiliate Links and Ads
  • A Lot Of Outbound Links with Keywords can be harmful

4.) Google Pigeon Update [7] [8]

Summer of 2014 saw the incoming update called Pigeon. It is yet another search formula update brought to give more value to google search. A significant and exact local search results update, which is attached more carefully to traditional web ranking factors. Google stated this new search formula as their distance and placement tracking parameters in a result-oriented manner. The alterations made through Google Pigeon Update affected search engine results and Maps because this update lets Google provide search engine results in line with the user location and listing. The primary purpose of presenting Google Pigeon Update would be to give preferences to local internet search leading to SERPs boost, and that’s why it became profitable for local companies.

Latest updates in Search engine optimisation according to Google Pigeon Updates are

  • Location Matters More Than Ever Before
  • Don’t Over-Optimize Your Site
  • Secure Domains Matter more

5.) Google Mobile-Friendly Update [9] [10] [11]

Introduced On April 21, 2015, Google launched its Mobile-Friendly search formula to provide an increase in rank in Google’s mobile search engine results. The modification was necessary as mobile search is dominating the market. Among the ideal approaches to it would be to test mobile friendliness of your web pages through the use of its Mobile-Friendly Test tool.

Latest Google Mobile-Friendly Search engine optimisation updates are

  • Google mobile-friendly testing tool presently has API access
  • Fixing mobile pages, AMP Google may pick desktop over mobile-first index
  • Google begins mobile-first indexing, using mobile content for those search engine rankings
  • Google can have AMP URLs before Application deep link URLs in mobile results
  • Google states page speed ranking step to use mobile page speed for mobile sites

6.) Google: Payday Update [12] [13]

Payday is another updated started from June 11, 2013, Google Payday Update would be a new Search formula focused on clearing up list products associated with “spammy queries” for example payday loans or pornographic as well as other types of heavily spammed queries. Websites which use different types of junk e-mail techniques (also referred to as Spammy Search engine optimisation or spamdexing) for improving their rankings for particular searches which are really “spammy” are all covered in it.

Recent Google Payday updates are

  • Google Payday Loan 1.
  • Google Payday Buy Now
  • Google Payday Cash Now

7.) Google: Pirate Update

Introduced in August 2012, Google’s Pirate Update filters and stops websites that have numerous copyright violation reports, as documented through Google’s DMCA system. It’s periodically updated and also at the purpose when updates happen, sites in advance affected could get away, should they have made the right changes. It might likewise catch new websites that circumvented found lately. Additionally, this may also release ‘false positives’ about individuals who have got caught.

A few of the latest Google Pirate Search engine optimisation updates:

  • The Pirate Update Penalised Websites That Received A Higher Amount Of Copyright Breach Reports
  • The Pirate Update Is A Win For Media And Artists
  • Obtaining A Page Taken Off The Index Requires Valid Documentation

8.) Google: EMD Update [14] [15]

Launched in September 2012, The EMD (Exact Match Domain) Update is a filter utilised by Google to hamper poor sites from positioning admirably just for the reason that they words that match search phrases within their domains. In the point whenever a crisp EMD Update happens, websites that have enhanced their content may recover great rankings. New sites that comprise poor content or all individuals which were formerly missed by Google EMD updates could get caught. Likewise, “false positives” will also have discharged.

Based on Matt Cutts, “EMD is placed to lessen low-quality ‘exact-match’ domains searching results.”

9.) Google: Top Heavy Update

Google Top Heavy update propelled in The month of January 2012 to avoid websites highlighting “top heavy” term or related term along with ads positioning in the search listings. Top Heavy is frequently updated, and also at the purpose whenever a Top Heavy Update occurs, websites which have evacuated extreme advertisements may recapture their lost rankings. New sites regarded as “top heavy” could get caught again with the new Top-heavy update.

A few of the Google Top Heavy Search engine optimisation Updates

  • Google Updates Its Page Layout Formula To Visit After Sites “Top Heavy” With Ads
  • Have A Similar Ad-To-Organic Ratio As Search? You Very Well May Be Secure In The Top Heavy Penalty
  • The Very Best Heavy Update: Pages With A Lot Of Ads At The Top Now Penalised By Google’s “Page Layout” Formula

Google Local Ranking (GLL) Related Google Possum Update [17

If you have lost your Google Local Listing Page then you should check on these following points: 
1. A Local page must not have the website address and phone number matching with any other page.
2. A Local page must not have an address outside a city limit.
3. A company don’t need multiple pages in a city it’s Google’s believe if you are found to be doing the same then your pages is under danger.
4. Companies who have a similar address in different local pages facing difficult times as Google will show only one of such pages. This may even happen when in a single building other businesses are registered and have a local page. Then due to the similarity in citation data pages might get either banned or not listed at all. Even if you add a different house or flat number in many cases this doesn’t work unless the building is separate.
5. Google checks the business ownership in the US and by that they find the duplicate pages.
6. Going ahead to the level of similar hosting used for different domains keeps the same IP there also you might face a problem, so if you just need a different site get it from blogger or WIX they give you different identity.
7. In many cases Google dont remove the listing but it places a block in search optimization to a filter brining the best in most of the result.
8. Now see this interesting data, if you are searching from Howrah which is just on the other side of the river and your company is in kolkata area which might just be 2 to 3 km distance, even then also you will not see your kolkata listing and all howrah listing will come first, you can see the howrah and kolkata area differentiated in this map.
9. Local filter is different from the normal organic filter and we should not compare and mix them together.

10.) Page Rank Update

Around the off chance that you simply do Search engine optimisation or are participating in search engine marketing, you’ll without a doubt encounter Pr Subject eventually. Page Ranking is Google’s arrangement of tallying link votes and working out which pages are most relevant cellular them. These scores will be utilised alongside numerous other activities to determine whether a web page will show up on a search or otherwise. However, a few of the experts find Page Ranking like a metric that has run out of date and deprecated now plus they suggest marketers save your time in it. Google created its Last Toolbar Page Ranking Update in fiveOr6 December 2013, and after that, it declared- “PageRank is one thing that people haven’t updated for more than a year now, and we’re most likely not updating it again moving forward, a minimum of the Toolbar version.”

A few of the Toolbar Page Ranking Updates that decide Search engine optimisation new updates are

  • Year 2013
    • December 06th 2013
    • February 04th 2013
  • Year 2012
    • November 07th 2012
    • August 02th 2012
    • May 02th 2012
    • February 07th 2012
  • Year 2011
    • November 08th 2011
    • June 27th 2011
    • January 20th 2011
  • Year 2010
    • April 03rd 2010
  • Year 2009
    • December 30th 2009
    • October 30th 2009
    • June 25th 2009
    • May 27th 2009
    • April 1st 2009
  • Year 2008
    • December 31st 2008
    • September 26th 2008
    • July 25th 2008
    • April 30th 2008
    • February 29th 2008
  • Year 2007
    • December 12th 2007
    • October 28th 2007
    • April 30th 2007
    • January 25th 2007
    • January 10th 2007
  • Year 2006
    • September 28th 2006
    • July 30th 2006
    • April 4th 2006
    • April 7th 2006
    • February 18th 2006
    • May 27th 2006
    • January 30th 2006
    • January 4th 2006

When you are aware of all of the Search formula updates, the next thing is to stay in constant touch with top Search engine optimisation sources to understand all the latest Search engine optimisation updates. Following are the top five Search engine optimisation sources that you should know all the latest Search engine optimisation updates.

Top5 sources to locate latest Search engine optimisation Updates

1.) Moz

Moz recognised as among the major sites SEO professionals must take after to understand all the latest Search engine optimisation updates. Moz began around 2004, and from there forward, it’s been administering the Search engine optimisation business. From Beginner’s Internet Search Engine Guides to Mozinars to latest Search engine optimisation updates, there’s no better spot for Search engine optimisation updates than Moz. It’s furthermore among the wealthiest assets of best Search engine optimisation tools and related Search engine optimisation updates.

2.) Search Engine Land

Certainly, Internet Search Engine Land is a standout among probably the most prominent Search engine optimisation sources on the web that covers each of the points identified with search engine marketing. Internet Search Engine Land will be the, to begin with, to interrupt Search engine optimisation updates and also to stay updated with best Search engine optimisation updates you need to take after their web journals. It’s also a good option to understand recent search formula updates, breaking tales, search industry patterns and related changes.

3.) Search Engine Journal

Propelled in 2003, Internet Search Engine Journal is among the best search engine marketing sources to understand latest Search engine optimisation updates. It informs you all of the Google updates for Search engine optimisation. It’s highly recommendable for marketers to follow along with Internet Search Engine Journal to understand search formula updates and related practices which will optimise your Search engine optimisation campaigns and help you get more traffic to the websites. It is the best spot to determine vital Search engine optimisation patterns, techniques, and latest Search engine optimisation news.

4.) Search Engine Watch

Web Search Engine Watch is famous among the best Search engine optimisation assets to understand Search engine optimisation and understand all the latest update in Search engine optimisation. It offers part of the best Search engine optimisation tips and methods, and when you want to know latest Search engine optimisation updates that may enhance optimisation of the website, SEW will show you with the best practical examples and latest Search engine optimisation news. It’s nearest companion of search marketers who would like to enhance the capacity of the Search engine optimisation campaign helping them ensure better ranking in Search Engine Result Pages.

Conclusion

Updating with the Google’s search updates is very important for every search optimizer these day’s. It not only keeps you abreast with the latest changes in Google search but also keeps you in the race to stay ahead of your competitor. If you don’t recognise the change in time your competitor may move ahead of you and beat the competition before you can even think of it. So, checking the algorithm in time and implementing the required changes in your site from time to time as per google update guideline is necessary if you want to run your business depending on Google.

Google Bulletins

Forum Chatter where Webmasters hangout

Other SEO News Sources

SERP Trackers e.g. Mozcast, Rank Ranger, Algaroo

Designing Search engine optimisation campaigns after knowing concerning the latest Search engine optimisation updates will without a doubt assist you to channelize effective SEO campaigns that do not only increase the number of visitors to the sites but additionally ensure conversions.

Do update me in comments if you discover these Search engine optimisation sources helpful.

Complete List of Google Updates [16]

 

 

Date

Task / Event

Type

Tool / Report

 Apr 25, 2017 The Project Owl Update: Google officially announced they’ve adjusted ranking signals to help surface more authoritative pages and demote low-quality content.Google updateRank Tracking, Web Analytics, Google Search Console, Competitor Metrics
 

Mar 8, 2017

The Fred Google Update: Gary Illyes has confirmed that the “Fred” update is aimed at ad heavy, low-value content which seems to have been created mainly for the purpose of generating ad revenue.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Feb 7, 2017

Unconfirmed Google Update: Many webmasters have noticed a large rankings flux. This update doesn’t seem specific to links or spam.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Feb 3, 2017

Japanese Content Quality Update: Google announced the quality evaluation update, that punishes low-quality sites. High-quality sites with original and useful content are now displayed higher. This relates to Google Japan only.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Feb 1, 2017

Groundhog Update: It is suggested that there was an unconfirmed algo update targeting links that should be discredited and it hit private blog networks and links that are similar to those.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Jan 10, 2017

Mobile Interstitial & Popup Change: Pages with intrusive popups or interstitials, that cause poor user experiences, are now downranked in the Google mobile search results.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Nov 4, 2016

Mobile-First Index Test: Google announced they’re testing a mobile-first index,

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Oct 5, 2016

Penguin 4.0 Stage 2: A recovery from previous penalties. Many webmasters reported positive changes in rankings for sites hit by Penguin 3.0.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Sep 27, 2016

Penguin 4.0 Stage 1: A roll-out of the new Penguin algorithm, which devalues spammy links instead of penalizing a whole site.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Sep 23, 2016

Penguin 4.0 Announcement: Google confirmed a new real-time Penguin update is now part of their core algorithm. It was multistage and took weeks to fully roll out.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Sep 13, 2016

Image/Universal shake-up: A massive 50% drop in SERPs with image (universal/vertical) results opened an extra organic result on page 1 causing substantial ranking shifts.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Sep 1, 2016

“Possum”: Many webmasters have noticed drastic changes in the core web search results as well as in the local pack search results, yet Google has not confirmed the update.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

May 10, 2016

Mobile-friendly update: Google rolled out an update to the algorithm for mobile search results that increases the effect of some ranking signals. Mobile- friendly sites will get better rankings on mobile search.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Feb 23, 2016

AdWords realignment: Google has removed right-column ads entirely and rolled a block of 4 ads above the fold for many commercial searches.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Jan 8, 2016

Core Search Algo Update: Google has officially confirmed that this was not a Penguin update, but a regular core algorithm update.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

       
  

Jul 17, 2015

Panda 4.2: Google announced a Panda data refresh, that could take months to fully roll out.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

May 3, 2015

The Quality Update: Google’s officially confirmed that it changed its core ranking algorithm in terms of how it processes quality signals.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Apr 21, 2015

Mobile Update AKA “Mobilegeddon”: Google pre-announced an algorithm update, telling that mobile rankings would differ for mobile-friendly sites starting on Apr 21, 2015

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Dec 22, 2014

Pigeon Expands (UK, CA, AU): Google has confirmed that their local Pigeon update, which rolled out in the U.S.on July 24, 2014 has now expanded over last week to the United Kingdom, Canada and Australia.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Dec 10, 2014

Penguin Everflux: A Google representative said that Penguin had shifted to continuous updates, moving away from infrequent, major updates.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Oct 21, 2014

Pirate 2.0: A highly targeted update causing dramatic drops in ranking to sites with pirate software and digital media.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  Oct 17, 2014Penguin 3.0: A Penguin refresh affecting <1% of US/English queries.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Sep 23, 2014

Panda 4.1: Google announced a significant Panda update, which included an algorithmic component.They estimated the impact at 3-5% of queries affected.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Aug 28, 2014

Authorship Removed: Google announced that they would be completely removing authorship markup (and would no longer process it.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Aug 6, 2014

HTTPS/SSL Update: Google announced that they would be giving preference to secure sites, and that adding encryption would provide a rankings boost.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  Jul 24, 2014

Pigeon: Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web
search ranking signals.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Jun 12, 2014

Payday Loan 3.0: Official statements suggested that PayDay Loan algorithm 3.0 targeted spammy queries.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

May 19, 2014

Panda 4.0: Google confirmed a major Panda update that likely included both an algorithm update and a data refresh.Officially, about 7.5% of English-language queries were affected.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

May 16, 2014

Payday Loan 2.0: Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend.This algorithm specifically, targets “very spammy queries”.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Feb 6, 2014

Page Layout #3: Google refreshed their page layout algorithm aimed to penalize sites with too many ads above the fold.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Oct 4, 2013

Penguin 2.1: Google announced they unleashed Penguin 2.1.Matt Cutts, Google’s head of search spam, said it impacted about 1% of search queries.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Aug 20, 2013

Hummingbird: Hummingbird, a core algorithm update that may power changes to semantic search and the Knowledge Graph, is announced.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Jul 18, 2013

Panda Recovery: Google confirmed a Panda update.The implication was that it may have “softened” some previous Panda penalties.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Jun 11, 2013

“Payday Loan” Update: Google announced a targeted algorithm update to take on niches with notoriously spammy results, specifically mentioning payday loans and porn.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

May 22, 2013

Penguin 2.0: Matt Cutts confirmed that Penguin 2.0 was released.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

May 21, 2013

Domain Crowding: Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+).

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Mar 14, 2013

Panda #25: Matt Cutts pre-announced a Panda update at SMX West, and suggested it would be the last update before Panda was integrated into the core algorithm.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Jan 22, 2013

Panda #24: Google announced its first official update of 2013, claiming 1.2% of queries affected.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Dec 21, 2012

Panda #23: Google rolled out Panda update.They officially called it a “refresh”, impacting 1.3% of English queries.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Dec 4, 2012

Knowledge Graph Expansion: Google added Knowledge Graph functionality to non-English queries, including Spanish, French, German, Portuguese, Japanese, Russian, and Italian.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 
  

Nov 21, 2012

Panda #22: Google confirmed the 22nd Panda update, which appears to have been data-only.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

     
 

Nov 5, 2012

Panda #21: Google rolled out their 21st Panda update.This update was reported to be smaller, officially impacting 1.1% of English queries.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Oct 9, 2012

Page Layout #2: Google announced an update to its original page layout algorithm change, which targeted pages with too many ads above the fold.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Oct 5, 2012

Penguin #3: Google released a minor Penguin data update, impacting “0.3% of queries”.

Google update

Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics

 

Sep 27, 2012

Panda #20: Google confirmed the 20th Panda update with 2.4% of English queries impacted and 0.5% of non-English queries.

Google update

 Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics
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by Suman Nath on What is digital marketing
Top Google Search Update list

I really liked your content and wish to read more of your site, you have done an amazing work to collect the features and place in a beautiful way.

by Rahul Anand on What is digital marketing
Best Google SEO Update List

A Just amazing collection of a list of google updates and nice placement of the data.

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